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PrimaDéli
205 Hougang St 21, #01-09 Heartland Mall, Singapore 530205
PrimaDéli is a bakery located in Hougang at Heartland Mall. The shop offers baked goods to the neighborhood, with customers providing varied feedback on their offerings.
Opening Hours
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STAMPEDE Score
Moderate confidenceScore: 25 / 100
Based on 5 data points · Updated 5 months ago
Editor’s Note
Last updated 1 Nov 2026
Our take: PrimaDéli, particularly the Hougang outlet, appears to be struggling with consistent product quality and customer service.
Multiple recent reviews highlight issues with their once-popular waffles, describing them as dry, tasteless, not hot, and undercooked, with cheese failing to melt.
This suggests a significant dip from their previous standard.
Beyond the food, there are recurring complaints about staff attitude, with instances of unfriendliness and rude responses when customers raise concerns, even for simple queries like identifying waffle types.
While some customers still appreciate their cakes, the overall experience seems to be marred by these operational shortcomings.
We'd recommend exercising caution when visiting this particular outlet, especially if you're looking for their waffles or expect pleasant service.
It seems to be a hit-or-miss experience, with more misses reported recently.
Signature
waffles
Score: 25 · 5 sources
What customers say
Public sentiment for PrimaDéli, particularly at the Hougang outlet, is predominantly negative, with customers frequently expressing disappointment over declining food quality, especially for waffles which are described as dry, hard, and poorly cooked.
Recurring issues with staff attitude, including rudeness and unhelpfulness, significantly detract from the customer experience, leading to cancelled orders and a general sense of dissatisfaction.
While some customers acknowledge a past fondness for their cakes and waffles, current experiences highlight a perceived drop in standards.
Google Reviews
Ordered a Peanut Waffle and paid cash, a $5 note. Waited approx 15 mins for my order. Upon collection of the waffle, the same woman who took the order and collected the cash asked me pay already??!! I…
Wow the quality of the waffles have dropped drastically. Was served by 2 Incredibly grumpy aunties and told them TWICE that I wanted the waffle soft. The waffle ended up becoming really hard, there's…
I used to love their waffle, generous filling and the waffle is just nice not too dry. I always buy one whenever I go heartland mall. But today there’s a very unfriendly staff Chinese girl with glasse…
Waffle is quite disappointing. Used to have thick and soft waffle. The quality now is hard and dry and the heat setting control is bad. Most probably they have cut down on their batter ratio causing i…
The quality of the waffle is atrocious! I didn't know it was possible to make a waffle with the texture of a cookie. Quite an achievement, really.
Reviews from Google
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